With satisfaction, we are pleased to announce our collaboration with Karolina Kupczak – a renowned figure in the Beauty industry, creator of the podcast “BEAUTY IS MY BUSINESS,” trainer, author, and owner of a training platform for the Beauty sector. Karolina is an accomplished professional whose achievements impress on many levels.
As a specialist in permanent makeup for over 8 years, she has gained the trust of more than 3,000 clients and trained over a thousand students. Her training center, KW Beauty, is one of the largest in southern Poland, and her online courses have sold 435 copies.
Karolina’s podcast, “BEAUTY IS MY BUSINESS,” which we now proudly sponsor, is a treasure trove of knowledge for professionals in the beauty industry as well as for those taking their first steps in business. Weekly episodes, available on Spotify, cover topics from marketing and brand building to permanent makeup techniques and other fields inseparably connected to the beauty industry, inspiring and educating listeners.
Our partnership with Karolina Kupczak presents an excellent opportunity to strengthen our presence in the aesthetic services market through the wide reach of her podcast and its engaged community.
It’s also worth noting the continued growth of the audio content market. According to a podcast listener report conducted by Eurozet Group, “the number of people who listened to podcasts at least once a month in 2023 increased year-over-year by over 1.6 million, reaching 9.8 million.” Spotify—a digital platform for music, podcasts, and videos—has seen an increase in podcast content by over 9 million since 2020, and the podcast “BEAUTY IS MY BUSINESS” is currently ranked among the top 200 most-played in the past month.
In a fast-paced world where time has become one of the most valuable resources, the ability to listen to content while multitasking is especially appealing. Formats like podcasts—accessible, engaging, and flexible—meet the needs of modern consumers.
By establishing this sponsorship for the “BEAUTY IS MY BUSINESS” podcast, our company is keeping pace with the times, following trends, and responding to the evolving needs of the market.
We encourage you to follow the “BEAUTY IS MY BUSINESS” podcast on Spotify.
